In short: once you are UK VAT registered and selling DDP, your sales invoices to UK customers must charge UK VAT (usually 20%) and show your UK VAT number, not be zero-rated as an export. Separately, you provide a commercial invoice for customs at the point of import, showing the value used to work out duty and import VAT. Keeping the two consistent keeps customs and VAT aligned.
Your UK sales invoice
Because the DDP sale to your customer is a UK domestic sale, you charge UK VAT on it. A UK VAT invoice needs to show the required details, including:
- your business details and your UK VAT registration number;
- an invoice date and number;
- a description of the goods;
- the VAT rate (usually 20%) and the VAT amount charged in GBP;
- the amount payable excluding VAT, and the total.
The key point: do not zero-rate the invoice as though it were an export. It is a UK sale, so UK VAT applies.
The commercial invoice for customs
At import, a commercial invoice supports the customs declaration and the value on which duty and import VAT are worked out. This is a different document doing a different job from your VAT sales invoice, and the two need to be consistent: the customs value should reflect the same commercial reality as your pricing (see customs valuation), and the details on the commercial invoice should match the instructions provided to your customs agent.